Last month, however, the Electronic Software Association, which organized E3, canceled the show for good. And other publishers and platform-holders have followed that lead.Įven as Nintendo moved to its pre-recorded broadcasts, especially after the COVID-19 pandemic shut down so much of video gaming’s traditional calendar, the company still maintained a booth on the show floor at major expos. Since then, the company has instead aired a series of immensely popular Nintendo Direct broadcasts whenever it’s had anything to announce. The company hasn’t done a live, on-stage presentation - you know, the kind of glitzy extravaganza that made former Nintendo of America president Reggie Fils-Aime a household name - since E3 2012. Nintendo’s marketing strategy since 2013 has reshaped how everyone gets now gets their game news, regardless of console. The publisher, which over the past decade has opted for YouTube broadcasts over formal participation in video games’ major industry expos, said Wednesday that it would make an appearance at Gamescom 2023 in Cologne, Germany this summer. Well, well, look who’s coming to Gamescom 2023: Nintendo.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |